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DVD Sales: New Releases Fail to Pull in the Green

July 7th, 2010

Only a handful of new releases reached the top 30 on the sales chart this week, and none of them were able to dethrown The Book of Eli. The DVD sold an additional 291,000 units for the week to lift its total to 1.08 million units and $24.04 million in consumer spending at retail. The best new release was Green Zone, which was right behind with 266,000 units / $4.78 million. Remember Me opened in third place with 199,000 units / $3.78 million, which is marginally better than its theatrical run, but it is still a miss. Alice in Wonderland fell to fourth place with 168,000 units for the week and 3.22 million units for the year giving it total revenue of $61.79 million. She's Out of My League didn't exactly wow at the box office, but it was even worse on the home market, barely placing fifth with 144,000 units / $2.80 million.

Entourage: Season Six just missed the top five with 130,000 units, while its opening week sales of $2.98 million was actually enough to place fifth.

Blu-ray sales were down 43% from last week to $15.0 million; however, given the awful releases, this is not a shock. To emphasize, the combined box office of the three best selling new releases of the week earned less than The Book of Eli, last week's number one release. Compared to last year, Blu-ray sales were up by 4%, which is not great, but a whole lot better than the market as a whole. Blu-ray represented 12% of total sales and 21% of the top twenty, which is about average. The Book of Eli again led the way with 130,000 units for the week and 550,000 units after two. Green Zone was right behind with 120,000 units. Meanwhile, Toy Story and Toy Story 2 continue to impress, each selling about 90,000 units. Toy Story 3's coattails are certainly helping their sales.


Filed under: Video Sales, Remember Me, She's Out of My League, Alice in Wonderland, Green Zone, The Book of Eli