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Weekend Estimates: Expendables Beats Five Openers to Stay Top

August 22nd, 2010

Five openers with a decidedly end-of-Summer feel to them all posted so-so numbers this weekend, according to studio estimates released on Sunday morning, which left The Expendables as the weekend winner. The ensemble action movie was down 53% in its second weekend to $16.5 million and has now earned a respectable $64.89 million. Vampires Suck topped the openers with $12.2 million Friday to Sunday. The spoof movie is projected to finish the weekend with $18.56 million since its opening on Wednesday. Perhaps surprisingly, none of the openers has completely disastrous weekends.

Lottery Ticket earned a respectable $11.13 million from 1,973 theaters after a targeted ad campaign and release strategy. Weinstein/Dimension is projecting $10.035 million for Piranha 3D, although our numbers suggest it'll more likely fall short of $10 million, barring a big improvement on Sunday. Nanny McPhee Returns made a disappointing $8.3 million, although the movie has already had a successful international run and doesn't need a huge run in North America to be profitable. Finally, Miramax's return to distribution with The Switch fell flat with an estimated $8.1 million.

In limited release, Oscilloscope's A Film Unfinished stood out with $37,500 in just four theaters.

- Weekend Estimates
- Friday Estimates
- Saturday Estimates
- Sunday Projections

Filed under: Weekend Box Office, Nanny McPhee and the Big Bang, The Expendables, Lottery Ticket, Piranha 3D, The Switch, Vampires Suck, A Film Unfinished