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IMAX Merely Normal

October 26th, 2010

Paranormal Activity 2 opened in $2.4 million on 151 IMAX screens domestically giving it an average of $16,000 per IMAX screen. That's not that much better than its overall per theater average. It managed $120,000 on just 5 IMAX screens in France, its first international market, which is a much better result. Meanwhile, it was announced that Legend of the Guardians: The Owls of Ga'Hoole has earned $7 million on IMAX screens worldwide, including $5.3 million domestically.

Up next for the format is MegaMind at the beginning of November, while Harry Potter and the Deathly Hallows: Part I should be a huge hit when it opens in IMAX on the 19th of November, even if it is not going to be in 3D. The final major IMAX release of the year is Tron: Legacy, which seems a perfect fit for the format.



Filed under: IMAX, Legend of the Guardians: The Owls of Ga'Hoole, Paranormal Activity 2