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DVD Sales: Christmas Comes Early

November 30th, 2010

It was a rather slow week for new releases, as none topped 1 million units, but they still managed top two spots on this week's sales chart. Disney's A Christmas Carol opened in first place with 989,000 units / $16.81 million in consumer spending at retail, while The Last Airbender was second in terms of units sold with 751,000, but fourth in terms of dollars with $12.76 million. Toy Story 3 fell to third place, but with 713,000 units / $13.78 million for the week and 5.51 million units / $103.41 million after three. It was only the fourth DVD of the year to reach $100 million in sales. Avatar returned to the chart in fourth place with 649,000 units / $13.19 million for the week and, including its previous release, it has sold 9.05 million units and generated $161.65 million in consumer spending along the way. By the time Christmas rolls around, it will likely have sold 10 million units and pulled in close to $200 million. And then next year it will be released on the home market in 3D.

Rounding out the top five was Grown Ups, which added 394,000 units / $7.88 million over the week for totals of 1.17 million units / $23.31 million after two.

Cats & Dogs: The Revenge of Kitty Galore opened in seventh place with just 183,000 units / $3.28 million. Finally, The Lottery Ticket opened in 12th place with 127,000 units / $2.53 million.

Total Blu-ray sales were up 23% from last week, but down 24% from last year. However, there are two mitigating factors here. Firstly, DVD sales were down even more, so Blu-ray saw an increase in its market share to 19%, which was a little better than last year. Also, last year saw the release of Star Trek, which at the time was one of the fastest-selling Blu-rays of all time.

Avatar returned to top spot as its special edition sold just over 650,000, which is more than it solid on DVD. Meanwhile Disney's A Christmas Carol opened in second place with just under 600,000 units and The Last Airbenderearned third place with just over 400,000 units.


Filed under: Video Sales, The Last Airbender, Lottery Ticket, Grown Ups, Disney's A Christmas Carol, Toy Story 3, Cats & Dogs: The Revenge of Kitty Galore, Avatar