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DVD Sales - Paul Blart Heads Up Busy Week

June 4th, 2009

There were nine new releases to crack the top 30 on this week's sales chart, including Paul Blart - Mall Cop. The film, which is the highest grossing January release of all time, took top spot with 1.82 million units sold for opening week consumer spending of $31.01 million. Valkyrie opened in second place, but it was well back at 850,000 units and $13.60 million. Taken was pushed into second place, but it was the only holdover in the top five, adding 767,000 units to take its two-week sales to 3.08 million units and $50.39 million. True Blood - Season One opened in fourth place with a better than expected opening of 516,000 units, while its sales of $17.02 million was second best of the week. The final film in the top five was My Bloody Valentine 3D with 482,000 units / $9.63 million. This is a little lower than expected.

Other new releases were led by 24 - Season Seven, which placed seventh with 277,000 units, while generating opening week sales of $9.13 million. Fanboys opened in ninth place with 146,000 units and $2.05 million in sales, which is strong given its limited release. WWE: Wrestlemania XXV - 25th Anniversary opened in 13th place with 108,000 units / $2.15 million. Another TV on DVD release, Friday Night Lights - The Third Season placed 16th with 79,000 units / $1.51 million. Finally, Outlander opened in 26th place with 58,000 units / $816,000. This means approximately twice as many people bought the DVD opening week than saw it in theaters.

As for the Blu-ray sales, overall there was a small 12% drop from last week to $20.9 million, but this was still a massive 119% higher than the same week last year, which is the fourth week in a row with triple-digit increases over last year, and the seventh such week out of the past nine. Compared to DVD, this represented 10.5% of total sales, and 14% of the top 20 comparison. As for the best selling Blu-ray, it was Valkyrie, which sold an estimated 220,000 units, while last week's number one release, Taken, slipped to second place with 160,000 units. The best selling release on DVD, Paul Blart - Mall Cop, placed third with just over 110,000 units. True Blood sold close to 75,000 Blu-ray discs, which is very high for a TV release, while 24 - Season Seven sold close to 50,000 units.


Filed under: Video Sales, Paul Blart: Mall Cop, Taken, Valkyrie, My Bloody Valentine, Fanboys, Outlander