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Carrying On With Limited Releases

September 4th, 2009

Just the two limited releases coming out this week, but they are opening in a combined 104 theaters. One of these films, Amreeka, could expand, but it has a tough road ahead of it. The other film, Carriers, will likely crash and burn.

Amreeka - Reviews
A single mother travels with her son from the West Bank to a small town in Illinois. This is the first feature-length film from writer / director / producer Cherien Dabis, who has previously made a few short films. So far the film's reviews are excellent, and with almost no competition from other new limited releases this week, it could do well at the box office. Amreeka opens tonight in four theaters, two in New York City and two in Los Angeles.

Carriers - Reviews
A horror film opening in limited release. And it's not even limited release; it's in select cities, which is one of the worst release strategies to open a film. So far there's only one review, and it is positive, but it's far too early to tell if it is a good movie or not. However, I seriously doubt it will thrive in limited release. The home market may be kinder on the other hand... Carriers opens tonight in 100 theaters in select cities nationwide, but that's likely as far as it will go. (On a side note, opening in 100 theaters exactly sounds like a contractual obligation, but I have no direct evidence to back that up.)


Filed under: Limited Releases, Amreeka, Carriers