Friday Estimates: Avatar Opens Up with $27 Million
December 19, 2009
After years of preparation and hype, the opening day of Fox's Avatar was affected by the most low-tech of problems: a major snowstorm on the East Coast, which most likely knocked a few million dollars off the movie's ticket sales.
Fox is reporting a $27 million opening day, including $3.5 million from midnight shows.
That's not a terrible start by any measure, but the studio will be looking for better climatic conditions and good word of mouth over the next couple of days if they're going to come close to an $80 million.
Filed under: Friday Estimates, Avatar