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DVD Sales - Juno has Twin Wins

April 27th, 2008

Like it did on the rental chart, Juno led a large group of new releases on the sales chart and earned first place overall. During its first week of release, the film sold 1.44 million units for opening week sales of $25.37 million. Aliens vs. Predator - Requiem was well back in second place with 580,000 units / $11.19 million. Alvin and the Chipmunks climbed into second place for the year with 4.46 million units sold, including 438,000 this past week. In the Name of the King: A Dungeon Siege Tale opened surprisingly strongly in fourth place with $4.75 million in sales and 248,000 units. That's slightly more than it made theatrically. Rounding out the top five was Water Horse: Legend of the Deep, which sold 237,000 over the week for a total of 848,000 after two.

There were four other new releases that charted this week, and strangely they all finished in a row on the charts. Before the Devil Knows You're Dead landed in 15th place with 72,000 units and $1.23 million. The Final Season generated more income with $1.29 million, but that was from 65,000 units. Lars and the Real Girl made just $880,000 from 59,000 units, which was disappointing in some respects, but better than a lot of limited releases manage. Finally, the AvP Two-Pack sold 50,000 units and generated $1.60 million in revenue.

As for the format war, Blu-ray took in an impressive 91% of the High Definition market and added 1 percentage-point in the Top 20 DVD vs. Top 20 Blu-ray comparison for a 6% share. (It is important to not that an increase of 1% could be merely statistical noise.) Interestingly, while Juno dominated Aliens vs. Predator - Requiem on DVD, it was the latter that led the way on Blu-ray, albeit by a much closer 5 to 4 ratio.

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Filed under: Video Sales, Alvin and the Chipmunks, Juno, Aliens vs. Predator - Requiem, The Water Horse: Legend of the Deep, Before the Devil Knows You're Dead, Lars and the Real Girl, In the Name of the King: A Dungeon Siege Tale, The Final Season