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Momma's Big on Home Market

May 20th, 2006

It was crazy busy on the rental charts this week with three new films in the top five and six in the top ten. Leading the way was Big Momma's House 2 with $6.92 million during its first week of release, which can best be described as average. Rumor Has It was very close behind with $6.78 million while The Family Stone was the best of the holdovers earning $5.36 million for the week and $13.46 million in total. Fourth place went to Munich as that film took in $5.10 million, but the studio should be happy that it performed significantly better on the sales chart. Rounding out the top five was Last Holiday; the film was down 32% falling to $4.50 million for the week and $11.18 million in total.

Two new releases just missed top five and they were The New World and Nanny McPhee with $4.28 million and $3.91 million respectively. For the former film, it was a very good start compared to its domestic run while for the latter it can take solace that it performed better on the sales charts. The final new release to chart was Grandma's Boy, which placed 10th with $2.96 million. That's nearly half of what the film earned domestically, but a fraction of what it needed to earn to have a chance at profitability in the short run.

The overall market was relatively flat growing by just 1.7% for the week to $144.2 million. However, that was 3.8% higher than the same weekend last year and was enough to cut the year-to-date deficit in half putting 2006 down by just 0.2% at $2.9 billion.

It was an insanely busy week on the sales chart as well with the entire top five populated by new releases led by Munich. Big Momma's House 2 had to settle for second place, but the film is already profitable so the studio should be very happy and might even be considering a sequel. Nanny McPhee opened in third place, four places higher than it did on the rental charts, but this is a common occurrence for family friendly films. The same can't be said for Rumor Has It as that film placed fourth while The New World just made the top five.

The only other new movie to chart was was Grandma's Boy in eighth place. However, there were three new TV on DVD releases to make the top twenty starting with Scrubs - The Complete Third Season in 12th place while The West Wing - The Complete Sixth Season and Rescue Me - The Complete Second Season finished in 15th and 17th places respectively.

With three TV on DVD releases making the top twenty overall, there's little surprise which three took first, second, and third on the TV on DVD charts. (For those who either forgot already or skipped to this section first, they were Scrubs - The Complete Third Season, The West Wing - The Complete Sixth Season, and Rescue Me - The Complete Second Season.) Fourth place went to a show that just recently wrapped up an eighth year run, namely That 70s Show - The Complete Fourth Season. The only holdover in the top five was again Grey's Anatomy - Season 1 as it came in fifth place.

There were two other new release to finish in the top ten with Everybody Loves Raymond - The Complete Sixth Season opening in sixth place and The Facts of Life - The Complete First & Second Seasons coming in ninth.


Filed under: Big Momma's House 2, The Family Stone, Munich, Nanny McPhee, Rumor Has It, Last Holiday, The New World, Grandma's Boy