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Superman Super on IMAX

July 6th, 2006

While Superman Return disappointed during its theatrical opening this past weekend, it did break records on IMAX screens. The film opened on 76 IMAX screens and pulled in $6.83 million during its first week of release for a record-breaking per screen average of $89,804. While internationally it opened on 11 screens and also set a record for week long per screen average at $67,888. This is the first live action film to undergo IMAX's 2D to 3D conversion and the 20 minutes of 3D action certainly helped draw people into theatres. Whether this was a result of novelty of genuine appeal will go a long way in determining how many more records the film can break.


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Filed under: Superman Returns