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Spectacular Launch

July 8th, 2006

Failure to Launch wasn't the only new DVD release to chart this week, but it was far and away the best. The film took first place with $10.42 million, which was nearly double its nearest competition. Eight Below remained in second place with $5.33 million over the week for a total of $12.71 million so far. Annapolis debuted in third place with a merely average total of $5.02 million. The Hills Have Eyes slipped a spot to fourth with $4.91 while Syriana tumbled from first to fifth with $4.72 million, but still has $12.72 after two weeks and that is a good start for the film.

The next new release to chart, and there were a few, was Ultraviolet in sixth place with $4.66 million and right behind was Madea's Family Reunion in seventh with $4.36 million. Way down the list in 32nd in was Find Me Guilty with a mere $880,000, but that was more than half of what the film earned domestically.

There was solid growth this week with the overall rentals up 1,9% to $157.4 million. That was up 2.7% from the same weekend last year lifting the year-to-date total to $4.0 billion and increase its lead to 1.2% over last year's pace.

Failure to Launch also topped the sales chart during its opening week. It was followed by Madea's Family Reunion and Ultraviolet, both of which performed much better on the sales side than they did on the rental side. The same can be said for Madea Goes to Jail, which placed fourth on the sales chart and didn't even chart on the rentals. On the other hand, Annapolis only managed fifth on the sale chart.

The best of the rest was Leroy & Stitch as the direct-to-DVD release managed an impressive ninth place, just ahead of the third Tyler Perry release on this week's charts, Why Did I Get Married?. Further down the list in 15th place was Blue Collar Comedy Tour - One for the Road while Find Me Guilty debuted in 18th place.

One last note on the sales side, the release of Pirates of the Caribbean: Dead Man's Chest helped the original bounce back into the charts as it placed 17th. This isn't as impressive as the Star Wars or Harry Potter bounces, but is a good omen nonetheless.

Over on the TV on DVD charts, High School Musical remains cemented in top spot for the fifth week in a row and placed 12th overall. A pair of TV detectives placed second and third with Columbo - The Complete Fifth Season beating Monk - Season Four. Entourage - Season 2 leaped back into the top five grabbing fourth while Adventures of Superman - The Complete Third and Fourth Seasons fell to fifth.

There were no other new releases to chart this week, but both Grey's Anatomy - Season 1 and The Venture Bros. - Season One climbed back into the top ten finishing sixth and seventh place respectively.


Filed under: Pirates of the Caribbean: Dead Man's Chest, Pirates of the Caribbean: The Curse of the Black Pearl, Failure to Launch, Eight Below, Madea's Family Reunion, Syriana, The Hills Have Eyes, Ultraviolet, Annapolis, Find Me Guilty