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X-Men Stand Tall

October 14th, 2006

The final film in the X-Men franchise led the list of new releases while topping the rental charts with $10.01 million. X-Men: The Last Stand's start wasn't great compared to its theatrical run, but the Fanboy Effect dictates a lose of rentals in exchange for more profitable sales. The Lake House held on well but still slipped to second with $6.07 million for the week and $14.08 million in total. The Fast and the Furious: Tokyo Drift, on the other hand, had the worst week-to-week drop-off in the top five, and third worst in the top 30. It was down 32% to $3.95 million over the past week and a total of just $9.90 after two. Thank You For Smoking opened in fourth place with $3.74 million, which is either a poor opening for a wide release or a fantastic opening for a limited release. Finally there's Lucky Number Slevin in fifth place during its fourth week of release. The film managed $2.86 million for a month long total of $19.12 million.

There were no other new releases to chart this week.

Overall the rental markets climbed 3.6% to $125.9 million. However, that was still 14.7% lower than the same week last year and that puts 2006's running tally to $5.9 billion, or just 1.0% above last year's pace.

Leading the sales chart was X-Men: The Last Stand with 2.6 million sold on the first day and 5 million for the week. Given the average price for the DVD, this means it made about the same amount during the first week of sales than it did during opening weekend, which is a great start. Second place went to The Little Mermaid - Two-Disc Special Edition with 1.6 million units for the first day and 4 million for the first week. Another new release, Thank You For Smoking, managed third place, but sales figures were not released. On the other hand, sale figures were released for The Fast and the Furious: Tokyo Drift as the film came in fourth with 500,000 units for the week, but its total sales are unknown. Arguably the most impressive result for the week was for the X-Men - Box Set as it placed fifth. It is almost unheard of for box sets to make the top five.

Unlike the rental charts, the sales charts had a trio of other new releases led by Scarface - Platinum Edition in ninth place and Stargate SG-1 - Season 9 in tenth. The final new release was South Park - The Hits - Volume 1 - Matt and Trey's Top Ten as it started its run in 16th place.

Over on the TV on DVD sales chart, Stargate SG-1 - Season 9 was the winner this week. Meanwhile, Lost - The Complete Second Season rose a spot to second place. South Park - The Hits - Volume 1 - Matt and Trey's Top Ten opened in third place while Grey's Anatomy - The Complete Second Season - Uncut fell from first to fourth. Battlestar Galactica - Season 2.5 didn't have nearly as sharp a tumble as it slipped one spot to fifth.

The only other new release to chart was Three's Company - The Complete Eight Season, which placed sixth.


Filed under: X-Men: The Last Stand, The Fast and the Furious: Tokyo Drift, The Lake House, Thank You For Smoking, Lucky Number Slevin