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IMAX Update

March 11th, 2004

Several readers have written in and asked why the story in front of the IMAX top five hasn't been updated in over a year. There are two answers to this question. Firstly, the IMAX Corporation stopped publishing separate IMAX figures for movies released both in IMAX and regular format. This meant that for the biggest IMAX releases of the year, (Ghosts of the Abyss, The Matrix Reloaded, etc.) there were no box office figures. No box office figures, no box office news.

There has also been a decided lack of new releases for IMAX. Not counting last Christmas's release of Young Black Stallion the newest movie on the top five is closing in on 2 years old. Even with that movie the average age is nearly 3 years old. At one point last year, all five movies in the Top Five would have finished in the Top Ten Per Theatre Average, but that's not true this year. So even with IMAX's long legs, the films are too old to be newsworthy.

But the most important reason is … I just plain forgot. In my defense when there's no news for so long it's just natural to stop looking. But I promise to try harder in the future to update that segment of the news more often. Not weekly, as there's just not enough IMAX related news to do that. But more often than I have been.

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Filed under: IMAX, The Matrix Reloaded, Ghosts of the Abyss, Young Black Stallion