April 21st, 2004
Tomorrow is Earth Day, which makes it the perfect time for Sacred Planet to open in IMAX theatres. This one deals with some of the most extreme conditions on earth, the pristine, the exotic and the remote. It's opening in just 18 theatres, a fraction of the theatres NASCAR: The IMAX Experience opened only a little more than a month ago. While this will certainly hurt its box office potential in the short run, it should boost its per theatre earnings and help with strong legs.
Filed under: NASCAR: The IMAX Experience, Sacred Planet