X-Men 2 Just as Dominant Internationally
May 6th, 2003
Fox’s strategy to release X-Men 2 in as many markets as possible seems to have paid off. Since Wednesday, it was released in 93 markets and placed first in 92 of those markets. (The lone exception was Japan.) And from Wednesday to Sunday X-Men 2 earned $69.3 million internationally, the second best international opening ever and had the best worldwide opening with more than $150 million. But to put those numbers into perspective, Fox studios spent and estimated $60 million on movie prints alone. Add in the cost of production and a worldwide advertising campaign and it will take a lot more before Fox sees a profit.
In a distant second place was Johnny English, which had lead the international box office the previous three weeks. This week the Rowan Atkinson spy spoof lost more than half its box office dropping to $8.2 million. Total box office after just four weeks is now over $90 million with nearly a dozen more opening yet to come, including domestically July 18th.
Submitted by: C.S.Strowbridge
Source: Screen DailyFiled under: X2, Johnny English