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Oh Brother

October 28th, 2003

Brother Bear opened in two theatres over the weekend before opening wide on Saturday. The strategy seemed to work as the film easily won the per theatre average with $145,970. However, it was not as successful as previous Disney animated fair. For example, The Lion King earned nearly $2 million per theatre back in 1994.

In second place was In The Cut, which is employing a similar strategy by opening in only 6 theatres before opening much wider next weekend. In the Cut earned a much more humble figure of $16,271 per theatre. Just behind with $15,559 was Elephant, which also opened in six theatres.

The only other film to top $10,000 per theatre was this week's box office champ Scary Movie 3 at $13,727.

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Filed under: Scary Movie 3, Brother Bear, In the Cut