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Home Market Numbers: Paddington Helps Home Market Recover

May 27th, 2015


It was a busy week on the home market with a seven new releases that charted this week, including Paddington. It led the Blu-ray sales chart helping the overall market grow when compared to last week, by 9.9% in terms of units and 4.4% in terms of revenue. The market was mixed when compared to last year, as 3.3% more units were sold, but 10% less revenue was generated. This is better than the overall DVD market performed, which helped the overall Blu-ray share rise to 37%. I would like this to be 40%, but it is close enough that I'm not worried.

Paddington also led the way on the DVD sales chart, but this wasn't enough and there were 2.3% fewer units sold when compared to last week. On the plus side, total revenue rose, sort of. It was higher, but by just 0.007%. Okay, its actually 0.0078, so that should round up to 0.008%, but I'm going with 0.007%, because, well James Bond. On the down side, the revenue was 2.3% lower than last week. The DVD market was even worse when compared to last year, down 24% in terms of units and 25% in terms of revenue.

Next week's new releases will be led by 50 Shades of Grey. That film will be miles ahead of any of the new releases from last year. The DVD sales chart and the Blu-ray sales chart were both led by Frozen, while the best new releases were Veronica Mars and Son of Batman. If 2015 doesn't win in the year-over-year comparison, something has gone very, very wrong.


Filed under: Video Sales, Fifty Shades of Grey, Paddington, James Bond