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Blu-ray Sales: 50 Shades on Blu

May 30th, 2015

There were only four new releases on this week's Blu-ray sales chart, but three of them reached the top five. This includes a new number one Blu-ray, 50 Shades of Grey, which sold 852,000 units and generated $16.74 million in sales. This represents 73% of total Blu-rays sold this week, while the film's opening week Blu-ray share was just under 60%. This is a shockingly high opening week Blu-ray share, especially given the target demographic.

Paddington was well back in second place with 58,000 units / $1.14 million for the week and 226,000 units / $4.49 million after two. Selma opened in third place with just under 50,000 units / $993,000 for the week. Its opening week Blu-ray share was 33%, but that's actually quite good for a drama. Taken 3 remained in fourth place with 27,000 units / $538,000 for the week, giving it three-week totals of 334,000 units / $6.64 million. Black or White opened in fifth place with 22,000 units / $439,000. Its opening week Blu-ray share was just 17%, which is terrible, even for a drama.

The only other new release to chart was Black Sea, which sold 11,000 units / $240,000 over the week for an opening week Blu-ray share of 39%. That's practically exactly what one would expect.


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Filed under: Video Sales, Selma, Fifty Shades of Grey, Paddington, Taken 3, Black or White, Black Sea