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Home Market Numbers: Fifty Shades Brightens the Home Market

May 30th, 2015

Fifty Shades of Grey

There were a lot of new releases to reach the top twenty on the Blu-ray sales chart this week. This includes 50 Shades of Grey, which is already the fifth best selling Blu-ray of 2015. Needless to say, this meant the overall Blu-ray sales were a lot stronger than last week. There were 89% more units sold and 77% higher revenue. Compared to last year, there were 72% more units sold and 47% higher revenue. The overall DVD market also grew, but not as much as much as the Blu-ray market rose and this helped the overall Blu-ray share rocket to 45%.

The DVD sales chart was also strong with growth of 34% in terms of units and 27% in terms of revenue when compared to last week. There was also growth from last year, albeit at a lower pace. There were 5.6% more units sold and 2.9% more revenue generated. This is much less than the growth in Blu-ray, but any growth is good.

Next week's new releases are terrible. The biggest first-run release is Still Alice, which earned more than Blackhat and Mortdecai earned combined. The home market is going to drop off a cliff compared to this week. By comparison, last year's new releases best new release was I, Frankenstein, which led the way on the DVD sales chart and the Blu-ray sales chart. It's a race to the bottom for sure.


Filed under: Video Sales, Fifty Shades of Grey, Blackhat, Mortdecai, Still Alice