Friday Estimates: Pan Doesn't Fly with Moviegoers

October 10, 2015

Pan

Pan cost $150 million to make. It is very rare for a live-action family film to cost this much and the reason for that is very simple: these movies almost never become monster hits. Pan will certainly not be the exception, as it pulled in just $5.2 million on Friday. By comparison, Alexander and the Terrible Horrible No Good Very Bad Day had an opening day of $5.30 million. It also earned overall positive reviews, while Pan will go down as one of the worst major releases of the year. Even if we pretend the two films will have the same internal multiplier, Pan will only open with $18 million. $16 million seems more likely given its reviews. $16 million on a $150 million budget. This is terrible news for Warner Bros. And it is not like they've had a great year so far.

On the other hand, The Martian held on a little bit stronger than expected, earning $10.8 million on Friday. This is down just 41% from its opening Friday. Gravity fell 28% Friday-over-Friday on its way to a to a 23% sophomore decline. The Martian won't match that, but we knew this would be the case. A 35% decline for The Martian would give it $35 million over the weekend and keeps $200 million in its sights.

Friday Box Office Chart

Filed under: Friday Estimates, Pan, The Martian