Thursday Night Previews: Allegiant Falls Behind Predecessors
March 18, 2016
The Divergent Series: Allegiant was the only film to have Thursday previews, but it wasn't able to take advantage of the lack of competition. It started its box office run with $2.35 million over the weekend. This is well below the $4.9 million and the $4.1 million earned by Divergent and Insurgent respectively. This is such a large drop-off that I think our prediction might be a little too generous. We will know more tomorrow when the Friday estimates are in.
Filed under: Midnight Previews, The Divergent Series: Allegiant