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Thursday Night Previews: Batman gets off to a Super Start

March 25th, 2016

Batman v Superman: Dawn of Justice

Batman v Superman: Dawn of Justice started its box office run with $27.7 million from Thursday previews. This is more than twice what Deadpool earned during its previews earlier this year and it beats the previous pre-summer record of $15.8 million by Furious 7 last year. Unfortunately, there are a couple of reasons to not be too excited. Firstly, the Fanboy effect is really strong for this film. “Committed” would be a word I would use to described the hardcore fans of the DC Extended Universe. They will rush out to see the movie regardless of the quality. Secondly, this is a terrible movie. Its Tomatometer Score is just 30% positive, which is bad no matter how you look at it. Word-of-mouth could do some real damage before the weekend is over.

My Big Fat Greek Wedding 2 earned $1.02 million during its previews last night. This is a lot lower than BvS, but this is also a lot better than most comedies manage. For example, this start is nearly 50% more than Zoolander 2 earned earlier in the year. It's four times more than what The Brothers Grimsby earned just two weeks ago. Even with awful reviews, the film should still do relatively well over the weekend. It only needs to come close to its $18 million budget during the next three days to be considered a hit.

- Batman v Superman: Dawn of Justice comparisons
- My Big Fat Greek Wedding 2 comparisons

Filed under: Midnight Box Office, Deadpool, Zoolander 2, Batman v Superman: Dawn of Justice, The Brothers Grimsby, My Big Fat Greek Wedding 2, DC Extended Universe