Thursday Night Previews: Inferno Sparks, but Doesn’t Catch Fire with $800,000

October 28, 2016

Inferno

Inferno got off to a slow start with midnight previews earning just $800,000. That’s well below the other thrillers that have opened this month. In fact, it is on par with Deepwater Horizon’s previews at the end of September. That film earned just over $20 million, which isn’t a bad opening, but it isn’t a great opening for a film that cost $75 million to make. Things get worse for Inferno, as it has terrible reviews and it is part of a franchise, so its legs will likely be shorter. At the moment, it is on pace for a sub-$20 million debut; however, that might change when we see Friday’s estimates. Maybe it will bounce back, or maybe things will get worse.

- Inferno Comparisons

Filed under: Midnight Previews, Inferno, Deepwater Horizon, Da Vinci Code