Friday Estimates: Inferno Generates Little Heat with $5.6 million
October 29, 2016
As expected, Inferno earned first place on Friday. However, it was unexpectedly weak at just $5.6 million. Even strong legs over the weekend would result in an opening of just over $15 million. Given its reviews and its B+ rating from CinemaScore, it won’t have strong legs. Just over $14 million seems more likely at this point. Although it is aimed at a more mature crowd, so that could help. Plus, it is performing much better internationally, so it could break even regardless of how much it makes domestically.
Tyler Perry’s Boo! A Madea Halloween fell 52% Friday-over-Friday to earn $4.59 million. This is much better than expected. It means it could remain in first place with $15 million over the weekend and it might be the leggiest Madea movie, not counting A Madea Christmas, as Christmas releases are just different.
On the other hand, Jack Reacher: Never Go Back fell more than expected, down 67% to $2.9 million. It will bounce back, but will earn less than $10 million during its second weekend of release for a two-week total of $40 million. This is terrible for a film that cost $96 million to make.
We have no numbers for any new limited releases, but Moonlight is on pace to hit $1 million on Saturday. It earned $278,000 in 36 theaters on Friday for an 8-day total of $848,000. Its theater average for the weekend will be close to $25,000, which shows it has more room to grow. If its Awards Season buzz translates into nominations, it could be in theaters for a long time.
Filed under: Friday Estimates, Inferno, Jack Reacher: Never Go Back, Tyler Perry’s Boo! A Madea Halloween, Madea