Thursday Night Previews: Ghost Haunts Previews with $1.8 million
March 31, 2017
Ghost in the Shell led the way on Thursday night with $1.8 million in advance earnings. This was better than the $1.2 million The Boss Baby managed, and on par with what Get Out’s $1.8 million earlier this year. However, Get Out had legs that most movies would kill for, so it is not a good predictor. John Wick: Chapter Two, which started out with $2.2 million on Thursday night, is arguably a much better comparison. Granted, John Wick earned much better reviews, but it was also a sequel and those tend to be a lot more front-loaded. Using this film as a guide gives Ghost in the Shell a $25 million opening weekend, which is well below our prediction. This isn’t a disaster, but it is a weak start for a film that cost $110 million to make.
On the other hand, The Boss Baby was stronger than expected with $1.2 million. Granted, this is barely more than half of the $2.2 million The Lego Batman Movie earned during its previews, but that film had a Fanboy element that this film simply doesn’t have. This in turn will help its legs, even if its reviews won’t. Although to be fair, its Tomatometer Score has improved a lot and it is now close to 50% positive. I said $40 million was on the high end of expectations and it looks like it will match those high expectations.
- Ghost in the Shell Comparisons
- The Boss Baby Comparisons
Filed under: Midnight Previews, The Boss Baby, The Lego Batman Movie, Ghost in the Shell, John Wick: Chapter Two, Get Out