Thursday Night Previews: Going has Stylish Start, while Smurfs is Going, Going, Gone

April 7, 2017

Going in Style

There was an upset during Thursday’s previews, as Going in Style actually led the way with $600,000. However, demographics suggest it won’t remain in the lead for long. This is still not a great start, but it is nearly perfectly in line with expectations. The film’s reviews rose a little to 42% positive, but this still won’t help its legs. Look for an opening weekend of $10 million, more or less.

Smurfs: The Lost Village only managed $375,000 during its previews, which is close to a disaster. Granted, films aimed at kids rarely do really well during previews, but The Boss Baby made more than three times that last weekend. If this film has the same legs, then it will make between $15 million and $16 million. Unfortunately, it has weaker reviews and is a sequel, and those tend to be more front-loaded. It should still be the biggest new release of the week, but with barely $13 million.

We don’t have numbers for The Case for Christ yet, but the first reviews have landed on Rotten Tomatoes. They are mostly positive, but it is far too soon to tell where its final Tomatometer Score will be.

- Smurfs: The Lost Village Comparisons
- Going in Style Comparisons
- The Case for Christ Comparisons

Filed under: Midnight Previews, Smurfs: The Lost Village, The Boss Baby, The Case for Christ