Thursday Night Previews: Circle Doesn’t Live Up to its Promise with $430,000 While Moviegoers Love Latin with $450,000

April 28, 2017

The Circle

The Circle was the first film to release Thursday preview numbers and they were not good at just $430,000. Granted, this is far from the worst we’ve seen this year. The Promise only managed $200,000 last week. If The Circle has the same legs during its opening weekend, it will only manage $9 million. Even that might be asking too much, as its reviews went from 50% positive when we made our prediction to just 21% positive today. I really don’t think it will manage $12 million over the weekend. We will have a better idea tomorrow when Friday’s numbers show up.

How to be a Latin Lover is opening in just over 1,100 theaters today, but it actually beat The Circle in terms of previews earning $450,000. Unfortunately, there are not a lot of similar films to use as a comparison, so it is really hard to predict its opening weekend given this result. Its reviews are mixed, but it could still open with more than $10 million during the weekend. I think more studios will take note of this and start making films aimed at Hispanics.

- The Circle Comparisons
- How to be a Latin Lover Comparisons

Filed under: Midnight Previews, The Circle, The Promise, How to Be a Latin Lover