Thursday Night Previews: Aliens Take a Bite Out of Thursday with $4.2 million in Previews
May 19, 2017
Alien: Covenant opened with $4.2 million in previews last night, which is about what we expected. Maybe it’s a bit higher that anticipated. In fact, it is a little better than the $3.7 million Kong managed. The film won’t have the same legs, as it is a sequel and those tend to be more front-loaded. Furthermore, its reviews have slipped to 72% positive, which isn’t good enough to truly help its legs. We predicted a little under $40 million, but now a little over $40 million seems more likely.
Everything, Everything was well back with $525,000. This is only half as much as If I Stay earned in 2014, but that film was a midsummer release, which naturally boosts previews as the target audience is already out of school. The reviews have settled to 45% positive, which will neither help nor really hurt its legs. I don’t feel the need to adjust our prediction, but $11 million is more likely that $12 million at this point.
Diary of a Wimpy Kid: The Long Haul only managed $150,000, which is weak, even for a kids movie. Again, this was expected and even with the boost family films get over Saturday and Sunday, it will struggle to get to $10 million.
- Alien: Covenant Comparisons
- Everything, Everything Comparisons
- Diary of a Wimpy Kid: The Long Haul Comparisons
Filed under: Midnight Previews, Alien: Covenant, Kong: Skull Island, Diary of a Wimpy Kid: The Long Haul, Everything, Everything