Thursday Night Previews: Spider-Man Swings into Theaters with $15.4 million in Previews
July 7, 2017
Spider-Man: Homecoming needed to make more than Wonder Woman during its previews in order to match it at the box office. Wonder Woman’s audience was disproportionately female, especially more mature women. This demographic tends to help a film’s legs at the expense of its opening weekend. So if Homecoming only made a little more than the $11.0 million Wonder Woman made, it would fail to crack $100 million over the weekend. Fortunately, it crushed that figure with $15.4 million on Thursday night. This is the third-best figure for previews this year, behind only Guardians of the Galaxy Vol 2 ($17.0 million) and Beauty and the Beast ($16.3 million). Guardians of the Galaxy Vol 2 is the better comparison, as the audiences for the two films match up nearly perfectly. If Homecoming does match Guardians’ legs, then it will earn just over $130 million over the weekend. I think the fact that this is the sixth Spider-Man movie and third incarnation of the character in 15 years will hurt its legs a little bit, but $125 million is the new goal to aim for. The only downside here is behind-the-scenes, as the character is being shared by Sony and Disney and I’m not sure how long they can work together.
Filed under: Midnight Previews, Wonder Woman, Guardians of the Galaxy Vol 2, Spider-Man: Homecoming, Spider-Man