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Thursday Night Previews: Apes Battle for $5 million Debut

July 14th, 2017

War for the Planet of the Apes

War for the Planet of the Apes started its box office run with $5 million in Thursday previews, which is a little lower than expected, but not tragically so. For example, Alien: Covenant earned $4.2 million during its previews on its was to a $36.16 million weekend. If War for the Planet of the Apes has the same legs, it would make $43 million this weekend. On the other hand, The Mummy earned $2.66 million pulling in $31.67 million during its opening weekend. If War for the Planet has the same legs as that film, it would earn just shy of $60 million during its opening weekend. War has much better reviews than either of those films, to it could have better legs than either of those films. That said, it is also the third installment in the reboot franchise and that tends to shrink legs. The average is just over $50 million, which sounds about right.

The only other film with previews last night was Wish Upon, which earned $376,000 last night. That’s about half as much as 47 Meters Down or It Comes at Night earned during their previews. If Wish Upon earns half as much as 47 Meters Down, then it will earn about $5 million, which is disappointing, but acceptable. On the other hand, if it only makes half as much as It Comes at Night, then it will bomb with just $3 million during its opening weekend. Its reviews suggest the lower end is more likely, but let’s hope that’s not the case.

- War for the Planet of the Apes Comparisons
- The Big Sick Comparisons
- Wish Upon Comparisons

Filed under: Midnight Box Office, Alien: Covenant, The Mummy, War for the Planet of the Apes, 47 Meters Down, It Comes at Night, Wish Upon, Planet of the Apes
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