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Thursday Night Previews: Annabelle Saves Summer with $4 million in Previews

August 11th, 2017

Annabelle: Creation

Annabelle: Creation needed a $3 million during its previews to have a chance at saving the summer, and even then it would need better than average legs for the genre to hit $30 million during its opening weekend. Fortunately, it earned $4 million in previews. This is more than twice as much as Don’t Breathe and Lights Out earned this time last year; however, those two films were not sequels and sequels tend to have shorter legs. Annabelle’s reviews are 68% positive at the moment, which is good enough for this time of year. At this point, opening with more than $30 million is a safe bet, while $35 million to $40 million isn’t out of the question.

The Nut Job: Nutty by Nature only managed $330,000 during its previews. This is bad, even by animation standards. The Emoji Movie earned $900,000 last week, while Kubo and the Two Strings earned $550,000 around this weekend last year. Add in some of the worst reviews of the year and this film could open below the Mendoza Line. We will have a better picture this time tomorrow when Friday’s estimates are in.

The The Glass Castle had no previews, which is not surprising, as it is opening in roughly 1,500 theaters today.

- Annabelle: Creation Comparisons
- The Nut Job 2: Nutty by Nature Comparisons
- The Glass Castle Comparisons

Filed under: Midnight Box Office, The Nut Job 2: Nutty by Nature, The Glass Castle, The Emoji Movie, Annabelle: Creation