Weekend Estimates: Boo Too Much for the Competition

October 22, 2017

Tyler Perry’s Boo 2: A Madea Halloween

Boo! 2 is arguably slightly under-performing this weekend, with Lionsgate projecting a weekend total of $21.6 million as of Sunday morning, a figure that is down about $7 million from the debut of Boo! A Madea Halloween. But, in the bigger picture, it represents the continuation of a remarkable run for the Madea franchise that stretches now to eight films, all but one of which have opened with more than $20 million, and which have all topped $50 million, so far. Boo! 2 will be helped by Halloween, which should be just enough to take it over $50 million, and put the franchise close to $500 million at the box office. The only other comedy franchises with close to this longevity at the box office are The Pink Panther, and The Muppets, although neither of those have relied on a single actor (take a bow, Tyler Perry) for the entirety of their run.

Boo! 2’s $21.6 million weekend is the high point in a fairly disappointing weekend at the box office all round. The total weekend gross is down about 25% from last year, when four movies (including Boo!) topped $10 million. This weekend only one other film will hit that mark: Geostorm, a $100 million-plus dud for Warner Bros., which will pick up $13.3 million this weekend, and probably won’t do more than $30 million in total. It’s doing comparatively well, though, compared to Only the Brave, which is set for $6 million or so from 2,577 theaters, for an average of $2,300. The Snowman brings up the rear among major studio releases, with $3.4 million from 1,812 locations, and an average under $2,000.

Non-studio distributors generally have lower overheads and more targeted marketing, so Pure Flix won’t be hurt as badly by the soft opening for Same Kind of Different as Me. It is set for $2.56 million from 1,362 theaters, for an average also a bit under $2,000, which is still a disappointment.

In limited release, Wonderstruck is headed for a projected $68,762 from four theaters. Todd Haynes’s time-jumping drama should have a good art-house run, and might pick up some awards buzz. Definitely in the running for some awards is Jane. The documentary about conservationist and scientist Jane Goodall will earn a projected $55,712 from three theaters.

- Weekend estimates
- Madea franchise history

- Tyler Perry’s Boo 2! A Madea Halloween Comparisons
- Geostorm Comparisons
- Only the Brave Comparisons
- The Snowman Comparisons
- Same Kind of Different as Me Comparisons
- Happy Death Day Comparisons
- Blade Runner 2049 Comparisons
- The Foreigner Comparisons
- It Comparisons
- American Made Comparisons
- Kingsman: The Golden Circle Comparisons

Filed under: Weekend Estimates, Geostorm, Same Kind of Different as Me, Wonderstruck, The Snowman, Only the Brave, Tyler Perry’s Boo 2! A Madea Halloween, Jane, Pink Panther, Muppets, Madea, Todd Haynes, Tyler Perry, Jane Goodall