Weekend Estimates: 3D Gives Saw Franchise Strong Finish
October 31, 2010
With an estimated 92% of box office receipts coming from 3D shows, Saw 3D became the highest-grossing horror franchise in history this weekend, overtaking Friday the 13th.
Its $22.4 million opening is still down from the peak for the franchise, which topped $30 million on four occasions, but is up significantly from the disappointing $14.1 million debut of Saw VI last year.
(See full franchise history here.)
Paranormal Activity 2, meanwhile had a steep drop to $16.5 million in its second weekend, although 59% isn't terrible for the genre, and the low-budget sequel has racked up over $65 million in just 10 days.
In third place, Red posted another impressive weekend for Summit with $10.8 million, down just 28% in its third weekend.
Secretariat and The Town enjoyed similarly strong holds.
The Girl Who Kicked the Hornet's Nest made a good start in limited release with $735,000 from 121 theaters.
Three movies in very limited release also posted per theater averages over $10,000:
Waste Land picked up an estimated $11,562 in a single theater for Arthouse Films; Inspector Bellamy earned $22,000 in two theaters for IFC Films, and Magnet Pictures enjoyed a $20,600 opening in two theaters for Monsters.
- 3-Day Weekend Estimates
- Friday Daily Estimates
- Saturday Daily Estimates
- Sunday Daily Projections
Filed under: Weekend Estimates, Secretariat, The Town, Paranormal Activity 2, Saw 3D, Luftslottet som sprängdes, Monsters, Red, Bellamy, Waste Land