MLK 3-Day Estimates: Contraband Steals the Weekend
With Beauty and the Beast disappointing slightly over the 3-day MLK frame, Contraband will take first place by a fairly comfortable margin, according to studio estimates released on Sunday. The action movie is set to pick up about $24.1 million, per Universal, while Disney pegs Beast's Friday-Sunday total at $18.5 million. Joyful Noise will bring in a solid, if slightly disappointing, $11.3 million for Warner Bros..
Mission: Impossible - Ghost Protocol looks like it will end up in 3rd place, although its projected $11.5 million is only $200,000 ahead of Joyful Noise. The most notable returning movie, however, is The Devil Inside, which will crash over 75% in its second weekend to $7.9 million. Given Paramount's low costs on this one, profitability is already assured, however.
In limited release, We Need to Talk About Kevin will post an impressive $44,000 in two theaters for Oscilloscope Pictures, which will be hoping for the kind of run and Oscar buzz enjoyed by The Messenger in 2009/2010.
Bruce Nash email@example.com
Date posted: 2012-01-15