DVD Sales: Muppets Show How it's Done
New releases dominated the DVD sales chart earning the top three spots and five of the top ten. Leading the way was The Muppets with 884,000 units / $15.05 million. This is a little weaker than I would like, but perhaps it performed better on Blu-ray. I'm not overly optimistic, because live action kids movies tend to struggle on high definition. Hop was relatively close behind with 705,000 units / $11.97 million. It was a Friday release, so this is more impressive than it sounds. The Girl with the Dragon Tattoo debuted in third place with 644,000 units / $10.93 million. Happy Feet Two fell from first to fourth with 228,000 units / $3.54 million over the week for a total of 975,000 units / $14.74 million after two. Its performance continues to be weak. The Descendants rounded out the top five with 201,000 units / $3.15 million for the week and 747,000 units / $11.34 million after two. This is acceptable for a limited release film, even one that expanded as well as it did.
The Sitter only managed seventh place with 193,000 units / $3.23 million, which is weak, even compared to its box office run. Tinker Tailor Soldier Spy opened in ninth spot with 144,000 units / $2.31 million. On the one hand, the film never expanded truly wide, so a top ten debut on the home market is pretty good. On the other hand, I think the studio was hoping for a lot more throughout its run.
Date posted: 2012-04-03