Weekend Estimates: Skyfall Regains Top Spot
Skyfall returns to the top of the chart this weekend as another new release fails to catch on with audiences and films playing for a 3rd, 4th or 5th weekend battle for top billing. The new release that has missed out this time around is Playing for Keeps, which will land in 6th place with around $6 million. Above it, Rise of the Guardians, Lincoln and Life of Pi are all holding up well on a week-to-week basis (down 21%, 32% and 32% respectively), but Skyfall will win the weekend thanks to its existing momentum. Twilight: Breaking Dawn Part 2 continues to tumble -- it will be down 47% this weekend -- but it will still come in third with just over $9 million.
The outstanding limited release of the week is Hyde Park on Hudson. It is heading for a weekend around $83,000 from 4 theaters, for a per theater average of slightly over $20,000. A wider expansion clearly beckons, although awards buzz is relatively muted for the film so far.
Two other returning limited releases are showing good word of mouth: Rust and Bone expanded to four locations this weekend and will have its best per theater average so far, at $13,700. Beware of Mr. Baker is headed for a second weekend over $10,000 from a single theater.
Bruce Nash email@example.com
Date posted: 2012-12-09