IMAX: Dangerous Debut
While it appears studios are dropping the wide 3D re-release strategy, Top Gun showed that opening in IMAX might be more lucrative. The film placed 11th overall with $1.97 million on 300 for an average of $6,552. This should give the 3D Blu-ray a boost in sales. (On a related note, I'm still waiting for the screener for this release, but hopefully it will arrive this week.)
It was announced recently that Star Trek into Darkness will be coming out on IMAX two days ahead of its wide theatrical release.
Date posted: 2013-02-13