Weekend Wrap-Up: The Dead Rise

Evil Dead led the way at the box office matching predictions (nearly) perfectly. It fell just a little short of the predicted $26 million, and it was the only film in the top five to miss expectations. This helped the overall box office hold up better than expected. Granted, it did fall 8.7% from last weekend to $134 million, but that was 8.8% higher than the same weekend last year. Year-to-date, 2013 is still taking a beating down 11% at $2.47 billion to $2.79 million, but this win is still helpful. If 2013 can string together a few more wins, then the start of summer and The Avengers won't sting quite as bad.

Evil Dead opened in first place with $25.78 million, which is likely enough to cover its entire $15 million production budget, assuming the reports regarding its production budget are true. Some horror remakes have suffered from really bad legs. For instance, both Nightmare on Elm Street and Texas Chainsaw earn more during their respective opening weekends that the films made during the rest of their runs. However, this film's reviews are good enough that I don't think that will happen, but the genre still suggests shorter than average legs. That said, assuming it can reach $60 million to $65 million, and find at least a marginal audience internationally, it will break even during its initial push onto the home market.

G.I. Joe: Retaliation held on a little better than expected down just 48% to $20.88 million over the weekend for a total of $86.44 million after two. It will have no problem reaching $100 million, very likely by this time next week. It might even match its $135 million production budget domestically. Additionally, the film is performing better internationally. Add this all up, and it should be no surprise that a third installment of the G.I. Joe franchise is already on its way.

The Croods continues to impress with $20.65 million over the weekend for a running tally of $125.35 million. It should remain in the top five for at least one more week, while it could end its run with $175 million domestically. The is an excellent run for this time of year.

Jurassic Park's 3D re-release was a little stronger than anticipated with $18.62 million. This is likely more than it cost to convert, and more than enough to ensure a profit for its re-release, assuming the P&A budget can be divided amongst this release and the franchise's home market releases.

Amazingly, Olympus Has Fallen stuck around the top five one last weekend with $10.16 million over the weekend for a running tally of $71.24 million. It has a chance of getting to $100 million, although the distributor might have to give it a little boast at the end. Normally this isn't a great move, but it would be Film District's first movie to reach the century mark, so that's an added benefit.

Tyler Perry's Temptation was very close behind with $10.09 million over the past three days for a ten-day total of $38.47 million. It will end up with between $50 million and $60 million, which is a solid midlevel hit.

The only other sophomore film was The Host, which fell 51% to eighth place with $5.20 million over the weekend. Its running tally is just $19.62 million. It would have needed to open with that much to become merely a midlevel hit.


- C.S.Strowbridge


Date posted: 2013-04-08