Reclusive Per Theater Chart

September 11, 2013

The buzz surrounding Salinger helped it earn first place on the Per Theater Chart with an average of $21,739 in four theaters. However, given its reviews, I don't think it will last long. Instructions Not Included remained in the $10,000 club with an average of $11,366 in more than 700 theaters. It could still expand further, given its per theater average.

There were many other new limited releases, but most were weak. Good Ol' Freda was the best of the rest with $6,798 in one theater. Populaire opened here with an average of $5,230 in three theaters. The latest Bollywood release to come out here was Shuddh Desi Romace, which pulled in an average of $3,183 in just over 100 theaters. Red Obsession was next with an average of $2,530 in two theaters, while Out of the Clear Blue Sky was right behind with an average of $2,344. Adore opened in 57 theaters, which is too much to handle, while its average was just $2,200. A Teacher earned an estimated $4,000 in two theaters for an average of $2,000. Winnie Mandela just missed the Mendoza Line with an average of $1,933 in 32 theaters. It was playing in too many theaters, but missing the Mendoza Line means there's no way to spin it in a positive light. Touchy Feely was even worse with an average of $1,724 in two theaters. The Ultimate Life opened way too wide, in more than 400 theaters, and crashed with an average of $1,602. InSpectres was well back with just $610 in one theater over the weekend, $1,991 if you include Thursday. Hell Baby only managed an average of $498 in ten theaters. It will perform better on the home market; in fact, it should have skipped theaters altogether.

This past week also saw milestones reached for a few Per Theater Chart alumni:

• The Grandmaster reached $4 million and it is very, very close to $5 million as of Sunday.
• The Spectacular Now also topped $4 million since this time last weekend. It should get to $5 million very shortly, but it is starting to fade away.
• The Way Way Back cracked $20 million early in the weekend, but that's as far as it will go. While it won't last long enough to reach $25 million, this is still fantastic for a limited release.
• Instructions Not Included roared passed $20 million and I don't even want to guess where it will end up when it is done its box office run.
• Blue Jasmine made it all the way to $25 million over the weekend, making it only the fifth Woody Allen movie to get to that milestone. This is more than The Incredible Burt Wonderstone managed and almost as much as The Host pulled in, and both of those films opened in more than 3,000 theaters.

Filed under: Weekend Estimates, Theater Averages, Winnie Mandela, Blue Jasmine, Populaire, The Way Way Back, Yi dai zong shi, The Spectacular Now, Salinger, Hell Baby, Good Ol' Freda, A Teacher, Adore, Touchy Feely, The Ultimate Life, No se Aceptan Devoluciones, Out of the Clear Blue Sky, Red Obsession, InSpectres, Woody Allen