DVD Sales: Calling New Releases
There was a quartet of new releases spread throughout the June 30th, 2013 edition of the DVD sales chart. None were major hits, but at least The Call earned first place with 225,000 units / $3.88 million during its first week of release. It was only a midlevel hit at the box office, so this opening is on par with expectations, given the current state of the overall DVD market. Jack the Giant Killer was pushed into second place with 146,000 units / $2.19 million for the week and 465,000 units / $6.97 million after two. The film cost nearly $200 million to make, so this is nothing short of a disaster. Oz the Great and Powerful sold 143,000 units and generated $2.84 million in sales for the week. After three weeks of release, it has 941,000 units / $17.73 million units and it is on pace to reach 1 million units by next week, which is better than most DVD have sold this year. On the other hand, it was an expensive movie, so I'm not sure if this is enough to be considered a financial success. Up next was the Illumination Entertainment Mini-Movie Collection, which is a Walmart Exclusive. It earned fourth place with 113,000 units / $957,000. Despicable Me rose to fifth place with 105,000 units / $1.24 million for the week. Its running tally rose to 8.77 million units / $144.91 million.
The Incredible Burt Wonderstone opened in seventh place with 88,000 units / $1.31 million. It flopped in theaters and it is doing no better on DVD. Upside Down debut in 17th place with 34,000 units / $441,000. It was a limited release in theaters, so this is a strong start on the home market.
Date posted: 2013-09-12