DVD Sales: New Releases Feel Despicable
The new releases were terrible this week with only two of them reaching the top 30 and none of them reached the top 5 on the July 7th, 2013 DVD sales chart. Despicable Me rose to first place with 196,000 units / $2.19 million for the week for totals of 8.96 million units / $147.10 million. Illumination Entertainment Mini-Movie Collection rose to second place, which is impressive for a Walmart Exclusive release. It sold an additional 132,000 units / $1.12 million for the week and 245,000 units / $2.08 million after two. The Call fell from first to third with 124,000 units / $2.48 million for the week and 349,000 units / $6.36 million after two. The film only cost $13 million to make, so this is a good run so far. On the other hand, Jack the Giant Killer cost nearly $200 million to make and has so far sold a mere 579,000 units and generated $8.68 million, including 114,000 units / $1.71 million this week. Oz the Great and Powerful rounded out the top five with 112,000 units / $2.22 million for the week for totals of 1.05 million units / $19.95 million. It became just the 17th DVD released in 2013 to sell 1 million units.
The best new release of the week was An American Girl: Saige Paints the Sky, which earned sixth place with 104,000 units / $1.35 million. This is great for a direct-to-DVD release. The final new release to reach the top 30 was 6 Souls, which landed in 17th place with 42,000 units / $744,000. It originally cost $22 million, so this is a really bad start.
Date posted: 2013-09-19