Weekend Estimates: Ride Along Completes Hat-trick
With distributors aiming for counter-programming over Super Bowl weekend, Ride Along will win this weekend fairly comfortably, according to estimates released on Sunday. Universal is projecting a $12.3 million weekend, down 42% from last time, and a cume by Monday morning of nearly $93 million. That should set the film up to cross $100 million in the next week, and makes it a rare winner of 3 weekends in a row. Second place is a toss-up between Frozen and That Awkward Moment, although Disney is laying claim to the prize right now with $9.3 million projected, up 2% from last weekend thanks to a new sing-along version of Frozen introduced to theaters on Friday.
That Awkward Moment will make a decent $9 million or so, and could yet finish second, although its demographic is much more likely to be watching football on Sunday than Frozen's. Whatever happens, it will comfortably be FilmDistrict's most successful comedy so far. (Playing for Keeps has that honor right now, with a modest $13.1 million.)
This weekend's other wide release, Labor Day will come out the gate with a disappointing $5.3 million. Its theater average of $2,051 suggests it'll struggle to stay around.
Amoung returning movies, Gravity received something of a boost from its re-release/pre-Oscars expansion, but will still fall outside the top 10 with $2 million or so, essentially flat from last weekend.
Tim's Vermeer is the only film to report in with a theater average over $10,000 so far. It is projected to earn about $58,000 from 4 locations on debut.
Bruce Nash firstname.lastname@example.org
Date posted: 2014-02-02