IMAX: Guardians Help IMAX Bounce Back
October 28, 2014
Last time, I mentioned IMAX needed a monster hit after a slow second quarter. Well, Guardians of the Galaxy turned out to be that monster hit and the film helped the third quarter numbers reach $169.0 million. This is down 22% from last quarter; however, this was 28% higher than the same quarter last year, which is the much more important figure. This growth was partially due to the increase in total IMAX screens (20 more were added this quarter alone) but the per theater average for the quarter also rose to $227,900 from $207,500.
Source: IMAX
Filed under: IMAX