The Numbers News

← February 2015

Weekend Estimates: Focus Steals a Modest Win

March 1st, 2015

Focus poster

Will Smith remains a top 20 force on The Numbers Bankability Index, thanks mainly to his leading turns in tentpoles and franchise films. His draw in smaller movies has always been less of a sure thing, even in his heyday. The performance of Focus this weekend is perhaps not as much of a surprise, with Warner Bros. projecting an OK $19.1 million debut for the film—not a terrible number for the time of year, and broadly in line with the openings for Seven Pounds ($14.8m), The Pursuit of Happyness ($26.5m) and Ali ($14.7m). More...

2015 Preview: March

March 1st, 2015

Cinderella poster

February was strong thanks to The SpongeBob Movie: Sponge Out of Water and Fifty Shades of Grey, both of which beat expectations. This March could actually be even better, as there are three or four films that have a decent shot at earning $100 million or more. The top film will likely be Cinderella, which has a real shot at $200 million. Insurgent will almost assuredly get beyond the $100 million mark, while Get Hard, Home, and perhaps Chappie will also get to the century mark. Last March, there were four $100 million hits, led by Divergent, which pulled in $150 million. While this March should be better than February, I'm not sure it will be better than last March. I don't think March 2015 will be much worse than last year, but I think its percentage lead will be chipped away at by the end of the month. More...