The Numbers News
|← July 2015|
August 3rd, 2015
A24 has only been around for little more than two years, but in that time, I've reviewed more than a dozen of their releases. I haven't enjoyed all of them, but their hit to miss ratio has been better than most. Likewise, their hit to miss ratio at the box office has been better than most. If this keeps up, they might start releasing wide releases in a few years. However, while their track record is amazing compared to most limited releases, Barely Lethal is not a success story. It earned terrible reviews and missed the Mendoza Line during its opening weekend, earning less than $2,000 per theater. Granted it was also a VOD premiere, so that's a mitigating circumstance, it was one of the weakest box office performers for A24. Was this result fair? Or did it deserve better?
August 2nd, 2015
Mission: ImpossibleóRogue Nation will comfortably win the weekend at the box office, with Paramount projecting a total of $56 million on Sunday morning. Thatís a very respectable performance by any measure, although it falls short of the franchise record, which was set by Mission: Impossible 2 15 years ago. Itís early days yet, but the prospects of another franchise chapter making around $200 million seem good, based on the excellent reviews this outing has been receiving. Overseas business is reportedly very good so far, although we donít yet have any official figures.
August 1st, 2015
Mission: ImpossibleóRogue Nation earned about $20.3 million at the box office on Friday, including $4 million on Thursday evening, according to Paramountís Saturday morning estimate. That puts it on track for a $50 million opening weekend, which is decent money by any measure, but isnít enough to put it in the top ten weekends of 2015, and might not even top The SpongeBob Movie to become the studioís best opener of the year. Does that count as a disappointing start? MaybeÖ
August 1st, 2015
It is still a little too soon to tell how July will finish, as we don't have any numbers for the final weekend at the time of writing. We know Minions was a monster hit and that Ant-man will be a financial success. However, until we see how Mission: Impossible - Rogue Nation does, it will be impossible to call the month a true success. If Rogue Nation bombed this weekend, then the month is only a partial success. It would also mean the summer of 2015 could be coming to an abrupt end. As for August, only Fantastic Four has a better than 50/50 chance of reaching $100 million; although some people think Straight Outta Compton also has a shot at that milestone. Besides those two, only a couple of other films even have a realistic shot at becoming midlevel hits. Worse still, last August was amazing with Guardians of the Galaxy breaking records. Teenage Mutant Ninja Turtles also did better than expected with a domestic haul of nearly $200 million. No release this August is going to match that figure. There's a good chance the top two releases combined won't do so. Fortunately, 2015 has a sizable lead over 2014, so even a soft month will keep 2015 ahead in the year-over-year comparison.