Overall, July was a a little weaker than expected. Ant-Man and the Wasp appears to be on pace for $200 million, while it is too soon to tell if Mission: Impossible—Fallout will also get there. That said, 2018 is still ahead of 2017 by $550 million, so the month of July was a success in that regard. As for August, there’s only one movie that is expected to earn $100 million, Christopher Robin, and maybe a few others that could hit $50 million. It’s a rather sad slate of movies. Fortunately, last August was even worse, so 2018 should at least maintain its lead. Maybe we can get lucky and come away with a $600 million lead by the end of the month.
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As bad as July was, August actually managed to be worse. 2017 was over $300 million behind 2016’s pace during August alone. That’s worse than the rest of the summer combined. The only film that was an unqualified hit was Annabelle: Creation, although there were a couple of other films that are doing well enough to be considered financial hits. There’s some good news and some bad news for this September. The month gets off to a slow start with no wide releases the first weekend, but there are three films opening during the rest of the month that are expected to top $100 million and all three should be better than the best August had to offer. It is expected to be the biggest hit of the month and is tracking to break the record for the biggest September weekend. Both Kingsman: The Golden Circle and The Lego Ninjago Movie are expected to cross $100 million, although they are opening the same weekend, so that could hurt both of their chances. Meanwhile last September, Sully was the biggest release of the month earning $125.07 million. It should top that, while Kingsman: The Golden Circle and The Lego Ninjago Movie won’t be too far behind. 2017 should cut the gap with 2016, but sadly only by a little bit.
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Summer is officially over, both in theaters and on the home market. This week, the new releases are led by Mad Max: Fury Road, which was not only one of the biggest hits of the summer, it was also one of the best. Nearly everything else of note is TV on DVD, so if you are a fan of those releases, it will be an expensive week. There were several contenders for Pick of the Week, including two TV on DVD releases (Castle: Season 7 and New Girl: The Complete Fourth Season), a documentary (Glen Campbell: I'll Be Me on DVD), but the winner is Mad Max: Fury Road on 3D Combo Pack.
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July was... well... let's just pretend it didn't happen. Dawn of the Planet of the Apes did well, but week after week 2014 fell further behind 2013 in the year-to-date comparison. At the moment, we are roughly $400 million behind last year's pace and while I don't think August will continue the losing streak, there's really no chance August will put a dent in that number. It looks more and more likely that Guardians of the Galaxy will be a hit, especially given its early reviews, but it could be the last $100 million hit till October, if the bad buzz surrounding Teenage Mutant Ninja Turtles turns into bad ticket sales. Last August there were two films that reached $100 million, plus two others that came close. This August might match that, while the biggest film this year should top the biggest film from last year. I think the slump 2014 is suffering through will end the first weekend and overall I think it will cut the deficit a little bit. That said, summer 2014 will still end as one of the worst recent summers at the box office.
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