January 1st, 2017
December box office numbers helped 2016 end on ... a note. The good news and the bad news almost exactly balance out. On the one hand, Rogue One: A Star Wars Story will finish the year with more than $400 million after just 16 days of release. That’s a stunning amount of money that helped 2016 earn a record box office at the domestic market. However, Star Wars: The Force Awakens earned $650 million during December of 2015, so the month lost a lot of its lead over 2015, so much so that ticket sales fell behind last year’s total. The weakness at the end of the year will spill over into 2017, which is terrible news. A slow start could result in the dominant box office story being 2017 struggles compared to 2016. Bad news like this can sometimes become a self-fulfilling prophecy. Sadly, 2017 is also going to get off to a slow start when it comes to wide releases / expansions. There are 16 films scheduled to open or expand wide this month and none of them are expected to get to $100 million. It is likely none of them will even get very close. xXx: Return of Xander Cage is expected to be the best of a weak bunch, but I could see it getting beat by one of the five Oscar contenders opening wide this month, if it gets off to a slow start and one of the Oscar contenders starts picking up steam. Hidden Figures got off to a great start on Christmas Day and should it continue to earn Awards Season recognition, including some Oscar nominations, it could be in wide release well into February. Last January wasn’t as busy with 13 films opening or expanding wide over five weeks. Of these, two of them, The Revenant and Kung Fu Panda 3, topped $100 million domestically, while another, Ride Along 2, came close. 2017 is going to get destroyed in the year-over-year comparison.
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September 30th, 2014
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September is over and while it got off to a bad start, a really, really, truly terrible start, it actually ended on a bit of a strong note. Granted, no film has yet to reach $100 million, but The Maze Runner and The Equalizer both could get there in the end. As for October, we might go another month without a $100 million hit. There are a couple of films that have the potential to reach the century mark, Gone Girl and Fury. Hopefully they will get there, but given the recent box office woes, it is probably best to keep expectations low. Last October, there were two films that earned more than $100 million. Bad Grandpa just made it passed that mark. On the other hand, Gravity was a monster hit earning nearly $275 million. It you compare its run to this year's batch of films, it only ranks behind Guardians of the Galaxy. ... There's no way any film opening this month is going to match that. ... There no way the top two films will match that. ... The top three films might not match that. ... 2014 is going to get crushed in the year-over-year comparison and by the end of the month, it will be safe to say its chances of ever catching up to 2013 will be over. It is going to be a depressing month.
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July 6th, 2014
Stage Fright is a horror musical. When you look up a list of horror musicals, you find films like The Rocky Horror Picture Show or Little Shop of Horrors. Those are comedies that use horror tropes to tell a story. The list of actual horror musicals is tiny. Is there something in musicals that makes them incompatible with horrors? If so, how does Stage Fright figure this out? Is it actually a horror movie? Or is it as scary as The Rocky Horror Picture Show?
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August 1st, 2013
July was hit and miss at the box office, mostly miss. In fact, only two films really topped expectations, Despicable Me 2 and The Conjuring. That said, 2013 has nearly closed the gap with 2012 and it won't take much to pull ahead. Looking forward to August, we find that it is a very busy month with 16 or so films opening wide over five weeks. Of course, the closer you get to September, the more likely these films will struggle to find an audience, and more often than not, there are simply too many films opening wide to suspect they will all find an audience. On the high end, 2 Guns could be the biggest hit of the month with just over $100 million. The Smurfs 2 and Elysium could pull in $100 million. All three of those films are opening in the first two weeks of the month. After that, most of the new releases will be lucky if they reach $50 million during their theatrical runs. By comparison, last August was not as busy with 14 wide releases. Of those, only one film, The Bourne Legacy, topped $100 million, although a couple came reasonably close. Hopefully we will have more $100 million hits this time around and 2013 will be able to complete the comeback.
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