October 1st, 2018
September turned out to be a solid month. The Nun beat expectations to become a $100 million hit, while there were also several midlevel hits in the mix. Granted, it lost ground when compared to last September, but last September broke records, and this September held on better than expected. Hopefully this means October will be able to continue 2018’s winning ways. There are several potential $100 million hits, starting with Venom and A Star is Born, which open the first weekend. Meanwhile, both First Man and Halloween could break the century mark later in the month. By comparison, last October, no movie topped $100 million, with Blade Runner 2049 coming the closest. 2018 should extend its lead over 2017 during the full month, potentially by a significant margin.
More...
February 1st, 2015
It was a record-breaking January thanks entirely to American Sniper, which set records, both during its limited release run and especially when it expanded wide. There were a couple of other films that did well, but for the most part, it was a typical January. The question is, will American Sniper boost the overall box office, which would help February, or will its effects fade as it does? There are ten wide releases in February; there are a few films that may or may not open in the top ten. Of these, there are only two that have a real shot at true box office success. The biggest film in terms of buzz is Fifty Shades of Grey, which looks so, so bad. Personally, I would rather watch The SpongeBob Movie: Sponge Out of Water a hundred times than sit through just the trailer for Fifty Shades of Grey. If Fifty Shades of Grey becomes the biggest hit of the month, it will mrean the end of civilization. Because. I. Will. End. Civilization. Last February was mostly mediocre, except for The LEGO Movie which was a huge early year hit. There's no chance any film opening this month will match The LEGO Movie; the top two films likely won't match The LEGO Movie. Because of this, 2015 will need to rely on depth to come out ahead. I'm not sure how likely that will be.
More...
December 1st, 2013
We had some good news and some bad news in November. The bad news is the overall weakness at the box office continued and 2013 lost its lead over 2012. Strong runs by The Hunger Games: Catching Fire and Frozen did help it bounce back in the end, but 2013 is still going to have a tough time topping 2012. Looking forward to December, we find about a dozen wide releases, sort of. There are several films that are opening in limited release that are expected to expand wide by the end of the month, but I'm not sure that will be the case for all of them. The Hobbit: The Desolation of Smaug should be the easy winner this month and if it is a little lucky, it might even top its predecessor at the box office. There is a huge amount of hype surrounding Anchorman 2: The Legend Continues and it could double the first film's box office numbers. On the other hand, those two films might be the only two December wide releases to reach $100 million. There are a few that have the potential to get to the century mark, if they are big players during Awards Season. Obviously some of the films coming out this month will win awards, but there's already a lot of competition in theaters before the month begins. There were three $100 million movies last December, led by The Hobbit: An Unexpected Journey, so while it could be close, it looks like December will lose in the year-over-year comparison. This is really bad news, as 2013 can't afford to go out on a losing streak if it wants to top 2012.
More...