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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending March 28, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 (-) Toy Story 205,202   205,202 $5,538,402 $5,538,402 700
2 new The Blind Side 196,625   196,625 $4,638,373 $4,638,373 1
3 (-) Toy Story 2 187,760   187,760 $5,067,638 $5,067,638 471
4 (1) The Twilight Saga: New Moon 181,296 -38% 473,136 $3,732,884 $9,884,871 2
5 (2) The Princess and the Frog 32,668 -81% 206,021 $894,781 $5,679,323 2
6 (3) Ninja Assassin 21,792 -78% 123,148 $573,577 $3,241,268 2
7 (6) 2012 19,699 -35% 754,333 $480,468 $17,659,713 4
8 new The Men Who Stare at Goats 19,268   19,268 $327,371 $327,371 1
9 new Fantastic Mr. Fox 19,145   19,145 $200,835 $200,835 1
10 new Brothers 15,226   15,226 $320,659 $320,659 1
11 (5) The Hurt Locker 12,887 -60% 423,579 $314,306 $10,007,563 11
12 (4) Boondock Saints II: All Saints Day 11,738 -66% 200,332 $180,641 $3,754,662 3
13 new Mad Men: Season Three 10,896   10,896 $366,004 $366,004 1
14 (16) Up 10,465 +11% 2,108,969 $461,101 $71,362,539 20
15 (20) Zombieland 8,598 +20% 478,436 $229,480 $11,490,898 8
16 (-) The African Queen 8,413   8,413 $195,272 $195,272 657
17 (-) The Wizard of Oz 7,695 +305% 287,550 $164,982 $3,594,432 679
- (-) Quantum of Solace 7,063 n/c 179,893 $227,135 $3,217,939 53
- (-) District 9 6,832 +138% 1,103,755 $103,640 $20,079,978 14
- (-) Michael Jackson's This Is It 6,827 n/c 459,479 $75,507 $10,592,326 9

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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