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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending October 31, 2010

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Sex and the City 2 84,441   84,441 $2,161,690 $2,161,690 1
2 (3) Beauty and the Beast 70,272 -47% 1,639,719 $1,756,092 $40,976,573 421
3 (-) Back to the Future - The Complete Trilogy 59,776   59,776 $3,023,459 $3,023,459 411
4 (1) How to Train Your Dragon 58,079 -78% 625,673 $1,983,962 $20,873,238 3
5 (2) Predators 41,216 -81% 254,974 $857,698 $5,451,370 2
6 (4) Iron Man 2 30,078 -59% 1,627,007 $794,658 $38,477,842 5
7 new Alien Anthology 23,221   23,221 $2,251,999 $2,251,999 1
8 new The Girl Who Played with Fire 22,444   22,444 $448,664 $448,664 1
9 new Star Wars: The Clone Wars: The Complete Season Two 17,699   17,699 $743,174 $743,174 1
10 (6) Rocky Horror Picture Show 13,772 -51% 42,116 $254,650 $778,738 939
11 (5) Robin Hood 10,893 -62% 425,635 $261,320 $10,460,496 6
12 (7) The Karate Kid (2010) 9,989 -62% 292,420 $230,355 $6,822,052 4
13 (20) A Nightmare on Elm Street 9,331 +2% 98,006 $186,521 $2,061,635 4
14 (14) Prince of Persia: The Sands of Time 9,162 -30% 392,108 $256,440 $10,625,183 7
15 (8) Apocalypse Now - The Complete Dossier 8,985 -63% 33,118 $188,405 $696,883 220
16 (15) Jonah Hex 8,900 -32% 58,657 $177,913 $1,522,636 3
17 (-) Pandorum 8,841 +12,530% 144,109 $106,003 $1,967,149 41
18 (-) Paranormal Activity 8,773 +4,446% 173,946 $112,124 $4,010,352 44
- (-) Harry Potter and the Prisoner of Azkaban 8,262 -5% 16,918 $289,092 $576,204 310
19 (10) Disneynature: Oceans 7,777 -61% 27,802 $178,794 $699,231 2

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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