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See also: Weekly DVD Sales Chart - Weekly DVD and Blu-ray Sales Combined Chart

United States Blu-ray Sales Chart for Week Ending July 17, 2011

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  TitleUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks
1 new Rango 214,855   214,855 $4,294,951 $4,294,951 1
2 new The Lincoln Lawyer 121,780   121,780 $2,350,350 $2,350,350 1
3 new Insidious 81,967   81,967 $1,662,294 $1,662,294 1
4 (5) Harry Potter and the Deathly Hallows, Part I 59,300 +121% 2,129,686 $1,400,073 $47,327,652 14
5 (2) Sucker Punch 24,558 -58% 227,153 $564,587 $4,986,967 3
6 (1) Lord of the Rings - The Motion Picture Trilogy 24,193 -73% 1,274,926 $1,324,549 $88,439,905 344
7 new Arthur 23,355   23,355 $536,925 $536,925 1
- (-) How to Train Your Dragon 20,402 +190% 1,178,423 $635,537 $39,215,041 40
8 (15) Harry Potter and the Half-Blood Prince 20,003 +51% 2,352,436 $206,231 $36,500,437 84
9 new Entourage: The Complete Seventh Season 19,810   19,810 $538,228 $538,228 1
10 (4) Battle: Los Angeles 15,878 -42% 432,099 $403,772 $10,349,780 5
11 (17) Harry Potter and the Order of the Phoenix 15,169 +28% 167,457 $164,581 $1,831,817 188
12 (16) Hall Pass 12,676 +4% 122,260 $296,882 $2,705,579 5
13 (10) Unknown 12,419 -35% 138,000 $285,504 $3,033,362 4
14 (18) Harry Potter and the Goblet of Fire 12,032 +21% 103,054 $372,868 $2,683,322 280
15 (22) Just Go With It 11,667 +29% 165,405 $284,432 $3,763,127 6
16 (21) Harry Potter and the Prisoner of Azkaban 11,280 +20% 163,903 $348,323 $5,570,981 347
17 (13) True Grit 11,258 -34% 776,753 $237,327 $13,208,972 6
18 new Robot Chicken: Star Wars III 11,044   11,044 $177,912 $177,912 1
- (-) Aliens 10,826 +143% 70,446 $162,285 $1,056,005 943

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

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